|Job Ref. ID:
||Market Research & Multi-Channel Marketing Senior Manager
||Sales and MARKETING (head Office)
||UNITED ARAB EMIRATES
||UAE (RAK head office)
||Market Research & Multi-Channel Marketing Senior Manager
||Full Time Employment (Un-limited Contract)
||The Market Research & Multi-Channel Marketing Senior Manager will be reporting to the Marketing Head and will be responsible for leading and supporting the market research of the Julphar Sales & Marketing Team, creates and leads an integrated set of digital, multi-channel marketing functions to rapidly and efficiently respond to business needs. The role will provide customer insights to the commercial teams through execution and integration of market research and multi-channel marketing, and other data that will help drive key strategies and tactical decisions. He/she will work with internal stakeholders both local and Global to create standard digital material, applications and technology that will meet the needs of the Multi-channel strategy. The position will execute yearly market research and multi-channel marketing plans, clearly communicate research results and findings, and contribute to franchise planning.
The Market Research and Multi-Channel Marketing Senior Manager will collaborate with the commercial teams, medical affairs, market access, alliance partners, and other key stakeholders to lead the development and execution of yearly market research and multi-channel marketing plans. He/she will ensure effective communication of actionable market insights to the expanded team, and smooth coordination of efforts with other support functions.
|Key responsibilities & Accountability:
||Works with commercial team to align on key priorities for the market research effort, re-evaluating and adjusting as needed.
Ensures key strategic and tactical business questions are addressed.
Conducts analytical deep-dives, design experiments, perform research, and build models to identify MCM opportunities for the enterprise.
Partners with the business to identify analytic and strategic partners.
Presents recommendations to senior executives and monitor impact of decisions.
Reviews and selects recommend appropriate primary and secondary market research agencies consistent with procurement policies.
Directs, develops, and reviews all research materials (discussion guides and screeners, surveys, etc.) to ensure validity of research.
Provides input as necessary to marketing and agencies in development of materials for testing.
Manages fielding to ensure proper execution.
Attends field research as necessary to ensure quality and smooth execution, and develop direct knowledge of findings.
Leads digital analytics strategy, analysis, reporting, and optimization activities across Primary Care, Vaccines, and Immunology.
Provides guidance on campaign targeting and segmentation.
Directs the development of test methodologies and test designs based on analytic requirements for the purpose of hypothesis validation and optimization.
Validates test process and results.
Develops and refines results presentations to address specific audiences and applications and clearly communicate findings to all relevant stakeholders.
Translates findings to actionable recommendations.
Provides significant brand planning assistance.
Regularly contribute to setting commercial and brand strategy, making actionable recommendations grounded in insights from market research and business data.
Generates models for determining impact of multi-channel marketing campaigns.
Identifies actionable insights and provide recommendations for resource allocation across non-personal promotional channels (e.g. digital marketing).
Works with commercial team to align on key priorities for the market research effort, re-evaluating and adjusting as needed. Ensure key strategic and tactical business questions are addressed.
Works with other support functions as necessary to ensure efforts are coordinated to address business questions with all relevant information and support related strategic efforts (e.g. forecasting, performance reporting).
Drives analytical innovation through use of behaviorally triggered, next-best-action algorithms.
Directs digital analytics technological solution design, tag management requirements, and establish processes to ensure proper data collection and data quality to satisfy business needs for analyzes and reports.
Drives business efficiency and seamless decision-making through cross-matrix collaboration, especially with other analytic functions, e.g. Forecasting, Payer Analytics.
Defines appropriate methodology for market research projects, consistent with business goals.
Integrates findings from additional data sources (including other primary research, secondary data, syndicated reports, competitive intelligence, etc.) in interpreting results to provide proper context for findings.
Manages projects with budgets, schedules and corporate, legal and regulatory requirements, and strictly adhere to relevant policies and SOPs.
Supports the global market research category initiative to manage vendor list (e.g. streamline where appropriate, evaluate new vendors for better insight generation).
Recruits and hires exceptional people.
Fosters diversity and develop staff through appropriate coaching, training, and leadership opportunities.
Encourages and supports attainment of challenging goals.
Cultivates professional growth through performance reviews, development plans, and coaching. Instill environment of mutual value, empathy, dignity, and respect.
|| - Education
||Bachelor's degree in Pharma, Business Marketing, Business Management, or any related field or equivalent combination of education and experience.
Preferably an MBA graduate.
|| - Experience:
||Has at least 6 years required of marketing or commercial analysis related experience (market research, marketing/sales analytics, forecasting, etc.).
Has at least 3 years in Multichannel Marketing.
Experience fostering personal development of direct reports.
Experience effectively collaborating within a matrix environment and with colleagues across functions and geographies.
|| - Training:
|| - Specialized Knowledge and Skills:
||Knowledgeable and experienced with pharmaceutical data sources (e.g., prescription and sales data, patient claims data, promotional audits).
Demonstrated leadership (first line leader experience or successful matrix leadership or enterprise leadership) required.
Demonstrated breadth of experience (at least 2 functions, 2 BUs, 2 companies, or 2 geographies).
Demonstrated ability to apply data and analyses to drive high impact business decisions.
Demonstrated ability to lead a high performing team in driving performance.
Demonstrated ability to influence senior commercial leadership and confidently defend informed recommendations.
Demonstrated excellence in project management and effectively managing multiple demands from multiple internal customers.
Demonstrates ability to maintain objectively and willingness to "take a stand". Upholds high standards of ethical and intellectual integrity.
Ability to work effectively across a matrix environment and influence without formal authority.
Ability to lead through change and inspire agility/flexibility amongst team.
Results-oriented creative thinker who is viewed by clients as a collaborative strategic business partner with an ability to influence leaders levels above in organization.
Excellent communication skills with a well-developed ability to communicate efficiently and productively both verbally and in writing.
Superior analytical skills with proficiency in a broad range of primary marketing research methodologies including qualitative and quantitative design, data analysis and statistics.
Ability to personally develop, create and maintain applicants and systems is a strong preference.